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Special Techniques

Just a few examples of creative solutions we’ve deployed to meet our client’s research objectives.

In-Restaurant Dyads with Mobile Ethnography

Diners visit a restaurant in pairs and dine as they normally would. During the visit, they are asked to complete a short survey and take photos using their smartphone. A follow-up interview is conducted at the same location within a few days.

Advantages:

  • Includes a 'typical' dining experience with minimal intervention
  • Generates 'in vivo' insights from discrete survey/photo mobile component
  • Revisiting restaurant allows for live probes of decore, menu, ambiance, etc.

Rapid Iteration Online Blog

A community is recruited for a 3-5 day online blog. Participants evaluate rough concepts and/or creative stimuli on the first day. Client team iterates on stimuli for reappraisal the next day.

Advantages:

  • Continuity of the same participants responding to iterative stimuli over multiple days
  • Instantaneous feedback and opportunity for immediate follow-ups
  • Eliminates need for multiple rounds of research

Web Cam Mini Groups

Participants video chat from the convenience of their homes.

Advantages:

  • Cost-effective - saves on facility expenses and travel
  • Increases geographic diversity of respondents
  • Allows disparate internal and agency teams to view research first-hand

Online Blog to In-Home Ethnographies

The most compelling respondents from a digital research phase recruited for follow-up deep-dive ethnographies.

Advantages:

  • Approach ethno phase with foundational knowledge of participant's world
  • Probe on topics that emerged during digital phase
  • Highly visual, multimedia-laden reporting

Facebook Panel

Dedicated customers recruited to a closed Facebook group, where links to polls, surveys and qualitative questions are posted on the group page’s “wall.”

Advantages:

  • Cost effective recruitment via customer database and brand’s “official” social media pages
  • Scales up to hundreds or thousands of group members for more quantitative projects, or down to
  • Quick turn around

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