Special Techniques

[vc_row content_width=”grid” css=”.vc_custom_1489073818520{padding-top: 75px !important;padding-bottom: 75px !important;}”][vc_column][mkd_section_title title=”Just a few examples of creative solutions we’ve deployed to meet our client’s research objectives. ” title_color=”” title_text_transform=”none” title_text_align=”center” margin_bottom=”21″ title_size=””][/vc_column][/vc_row][vc_row content_width=”grid” css=”.vc_custom_1479898192642{padding-top: 106px !important;padding-bottom: 72px !important;background-image: url(https://pinata.mikado-themes.com/wp-content/uploads/2016/11/what-we-do-backround.jpg?id=9125) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1/3″][mkd_icon_with_text icon_pack=”font_elegant” fe_icon=”icon_lightbulb_alt” icon_position=”left-from-title” icon_type=”normal” icon_size=”mkd-icon-medium” icon_animation=”” icon_margin=”0 21px 0 10px” title=”In-Restaurant Dyads with Mobile Ethnography” title_text_transform=”” title_text_font_weight=”600″ icon_color=”#ff9a29″ text=”Diners visit a restaurant in pairs and dine as they normally would. During the visit, they are asked to complete a short survey and take photos using their smartphone. A follow-up interview is conducted at the same location within a few days.

Advantages:

• Includes a ‘typical’ dining experience with minimal intervention
• Generates ‘in vivo’ insights from discrete survey/photo mobile component
• Revisiting restaurant allows for live probes of decore, menu, ambiance, etc.

“][vc_empty_space height=”52px”][/vc_column_inner][vc_column_inner width=”1/3″][mkd_icon_with_text icon_pack=”font_elegant” fe_icon=”icon_lightbulb_alt” icon_position=”left-from-title” icon_type=”normal” icon_size=”mkd-icon-medium” icon_animation=”” icon_margin=”0 21px 0 10px” title=”Rapid Iteration Online Blog” title_text_transform=”” title_text_font_weight=”600″ icon_color=”#ff9a29″ text=”A community is recruited for a 3-5 day online blog. Participants evaluate rough concepts and/or creative stimuli on the first day. Client team iterates on stimuli for reappraisal the next day.

Advantages:

• Continuity of the same participants responding to iterative stimuli over multiple days
• Instantaneous feedback and opportunity for immediate follow-ups
• Eliminates need for multiple rounds of research

“][vc_empty_space height=”40px”][/vc_column_inner][vc_column_inner width=”1/3″][mkd_icon_with_text icon_pack=”font_elegant” fe_icon=”icon_lightbulb_alt” icon_position=”left-from-title” icon_type=”normal” icon_size=”mkd-icon-medium” icon_animation=”” icon_margin=”0 21px 0 10px” title=”Web Cam Mini Groups” title_text_transform=”” title_text_font_weight=”600″ icon_color=”#ff9a29″ text=”Participants video chat from the convenience of their homes.

Advantages:

• Cost-effective – saves on facility expenses and travel
• Increases geographic diversity of respondents
• Allows disparate internal and agency teams to view research first-hand

“][vc_empty_space height=”52px”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/6″][/vc_column_inner][vc_column_inner width=”1/3″][mkd_icon_with_text icon_pack=”font_elegant” fe_icon=”icon_lightbulb_alt” icon_position=”left-from-title” icon_type=”normal” icon_size=”mkd-icon-medium” icon_animation=”” icon_margin=”0 21px 0 10px” title=”Online Blog to In-Home Ethnographies” title_text_transform=”” title_text_font_weight=”600″ icon_color=”#ff9a29″ text=”The most compelling respondents from a digital research phase recruited for follow-up deep-dive ethnographies.

Advantages:

• Approach ethno phase with foundational knowledge of participant’s world
• Probe on topics that emerged during digital phase
• Highly visual, multimedia-laden reporting

“][vc_empty_space height=”40px”][/vc_column_inner][vc_column_inner width=”1/3″][mkd_icon_with_text icon_pack=”font_elegant” fe_icon=”icon_lightbulb_alt” icon_position=”left-from-title” icon_type=”normal” icon_size=”mkd-icon-medium” icon_animation=”” icon_margin=”0 21px 0 10px” title=”Facebook Panel” title_text_transform=”” title_text_font_weight=”600″ icon_color=”#ff9a29″ text=”Dedicated customers recruited to a closed Facebook group, where links to polls, surveys and qualitative questions are posted on the group page’s “wall.”

Advantages:

• Cost effective recruitment via customer database and brand’s “official” social media pages
• Scales up to hundreds or thousands of group members for more quantitative projects, or down to
• Quick turn around

“][vc_empty_space height=”52px”][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][mkd_call_to_action full_width=”yes” content_in_grid=”yes” grid_size=”75″ type=”normal” show_button=”yes” button_type=”white” button_hover_type=”white-outline” button_size=”small” button_icon_pack=”” button_hover_animation=”” button_text=”Lorem Ipsum” box_background_color=”#ff9a29″ box_padding=”18px 38px 18px 38px”]

[/mkd_call_to_action][/vc_column][/vc_row]