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Elizabeth McKinley moderates

Elizabeth McKinley Attends Burke Focus Group Moderator Training

Elizabeth had a wonderful time attending the Burke Institute’s premiere training seminar, Focus Group Moderator Training at Burke headquarters in Cincinnati, OH the week of July 29, 2019. The seminar was taught by Burke’s Managing Director Jim Berling and included both classroom-style instruction on qualitative research as well as hands-on practice sessions interviewing and moderating.

The vibrant, interactive classroom portion included sessions on qualitative research design and methodological approaches; discussion guide development; questioning and probing skills; managing focus group dynamics; working with facilities and recruiters; fostering effective client relationships; and analysis and reporting techniques.

The week ended with a 40-minute focus group with pre-recruited respondents followed by an intensive feedback session with seminar instructors and fellow seminar participants. The seminar definetely elevated Elizabeth’s game and she’s excited to put what she learned at Burke into practice!