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Email: elizabeth@catapultmarketinggroup.com
Phone: 610.316.0242

Elizabeth (Marconi) McKinley

Principal

Elizabeth began her career at GfK in the Brand and Customer Experience sector, specializing in domestic and global brand tracking and communications/ad testing. In 2014, Elizabeth was promoted to Senior Research Manager within GfK’s Qualitative & Ethnography practice to pursue her true passion, which is qualitative research. In this role, Elizabeth gained broad experience across traditional and online methodologies, including moderating, project management, developing screeners & guides, analysis & reporting and proposal development.

Elizabeth graduated magna cum laude from Mount Holyoke College with a degree in Sociology. She holds a Masters in Marketing Research from the University of Georgia.

Elizabeth currently lives in Gettysburg, PA with her husband. For fun, she loves to work out, explore local wineries & breweries and binge-watch her favorite reality TV shows.

Leadership:

  • QRCA Philadelphia Chapter Treasurer
  • QRCA National Membership Committee Co-Chair
  • Board Member, Family First Health, Gettysburg Center Advisory Committee

Awards:

  • 2015 QRCA Young Professionals Grant winner (awarded to 10 outstanding qualitative researchers under 35)
  • 2018 QRCA Rising Star Award winner (for significant contributions to the organization and the research field)